What's In Your Bag?

(HealthNewsDigest.com) - New York, NY, - BEAUTYINTHEBAG.COM is a new intergenerational beauty forum for mothers and daughters from a formidable international team of beauty aficionados. Co-Founders Wendy Lewis (Mom With Cash) & Elaine Linker (Skin Care Maven) have spent a combined three plus decades working in the beauty industry - Wendy as an international beauty consultant and author of ten books including Plastic Makes Perfect (Orion), and Elaine as Co-Founder of mega-popular cosmeceutical brand DDF and a sought after skin care educator. With three daughters between them ranging in age from 17 to 28, Wendy and Elaine have spent countless hours testing skin creams, hair care products, lip glosses, sunscreens, nail lacquer, home care devices, acne and wrinkle remedies.

“We created this entertaining blog as a resource for beauty junkies and their daughters to offer a range of product choices and solutions,” says Elaine, “We hope to be able to save our visitors the time and money of doing all the at-home test driving, and answer the questions we all have about what works and how to solve their beauty dilemmas. Now, more than ever, women have to stick together."

Along with a well-heeled cast of beauty loving “Bag Ladies,” they are navigating the cosmetic aisles to offer up an intergenerational, cross-budgetary menu of brands, devices, travel solutions, and hot new trends that all women can relate to. To round out the panel of expert moms and daughters are The Beauty Apprentice: a marketer by day and MBA student by night; Broke College Coed: a City girl on a budget who still wants to get her beauty fix, Makeup My Mind: a Green-loving lady who can’t get enough of all things organic; Oh My God: a high maintenance spa-goer with a passion for luxury; PR Gal, a seasoned beauty PR expert who knows her way around the beauty world; Mom In Charge, a nurse who takes care of cosmetic surgery clients and is a healing guru, along with a growing group of editors in search of a forum to voice their opinions.

The ladies rank each product they choose to write about as Run Don't Walk, Gotta Get It, It Can Wait, Save Your Cash, and Bail Out Beauty (translation = what a deal!). Product reviews cover everything from skin peels to lipsticks and body creams - nothing is off limits. The Bag Ladies help consumers sift through their makeup bags and wish lists before dishing out their hard earned dollars for the next big thing. New articles are posted every week on topics ranging from the latest wrinkle fillers coming from Europe, and budget savvy makeup tips and tricks, to the best home device for laser hair removal. International Beauty Gurus are interviewed frequently to offer different points of view on all segments of the industry.

“Our search for more Bag Ladies continues, so you never know who will join next,” says Wendy Lewis. “We are very excited about this collaboration, and with the state of the world today, girls just want to have fun.”


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