Men go body sculpting

CHARU AMAR


Forty-five year old real estate agent Joginder Sethi loves to swim. But his jaunts to the pool were restricted as he was terribly conscious of his sagging chest. Till he decided to undergo the male breast reduction therapy. Now, he can go swimming with his chest held high, literally!

Twenty-eight year old Aakash is a man on a mission. The aspiring model wants to get a nose job done to shape his crooked nose. And he won’t rest till he finds the best surgeon to sculpt his nose.

From moob (male breast) jobs to nose jobs and liposuction to taking botox injections, more and more men are going under the knife - in the quest for perfection or to turn back the wheels of time and look young for numerous reasons.

Is ‘the Sarkozy effect’ catching?

Surgeons at a Harley Street clinic call it "The Sarkozy effect"; although there is no suggestion that French President Sarkozy has gone under the knife to impress and ultimately marry supermodel, Carla Bruni, 13 years his junior. However, famous alpha males who have had surgery include the actor Michael Douglas, who is 25 years older than his second wife Catherine Zeta Jones.

Global patterns indicate that men, close on the heels of the fair sex, are willing to pay to alter their appearance. According to the British Association of Aesthetic Plastic Surgeons, there has been an increase of 17.5 per cent in the number of male surgeries over a year.

Nose job or rhinoplasty is the top choice among men followed by tummy tucks, liposuction, male breast reduction, hair transplant and laser hair removal. Apart from these there are other specialised non-surgical services like facial rejuvenation, fillers and facelifts that are becoming a rage to ensure the feel-good factor.

The popularity of treatments can be further categorised according to age. Nose jobs, breast reduction and laser hair removal are hot among 18-30 year olds who are crazy about the so called ‘sexy male cleavage’. On the other hand, for 30-50 year olds, pot belly reduction, liposuction, hair transplant and other age-defying and fat reduction treatments like botox, fillers, micro-dermabrasions and facelifts are extremely popular.

So, what happened to the macho man? Till some time back a hairless body or removing wrinkles was considered feminine amongst the male species. Today, a smooth chest or a ‘six-pack’ ab or shelling out a lakh rupees for ‘Pectoral Implants’ to give that muscled look only adds to a man’s machismo.


Source

Global patterns indicate that men are closer on the levels of women. They are willing to pay to sculpt their appearance.