Admit it, you need it now more than ever

BY KATHRYN WEXLER

kwexler@MiamiHerald.com


With consumers cutting back on everything from salon visits to dinners out, the seaweed-wrap business isn't exactly going great guns.

But the economic downturn is giving a boost to Spa Week, a biannual event organized by Spa Week Media, which maintains a website promoting all participating spas at spaweek.com. From April 13-19, all treatments that are part of the promotion cost $50.

When the event was held last fall, about 550 spas nationwide were part of the campaign, said Kristine Cholakian, a Spa Week Media spokesperson.

Since then, nearly 100 more spas have jumped onboard, she said.

In South Florida, 21 spas from Palm Beach to Miami are touting the $50 services through the website, and nine of those are new to the campaign, such as The Standard in Miami Beach, Palm Aire Spa at the Wyndham Resort in Pompano Beach and The Center for Beautiful Skin in Coconut Grove.

''They're definitely turning to us to help bring in consumers,'' Cholakian said of the uptick.

Spa Week Media has come up with a new category for spa treatments called Stress Busters. These are services that are supposed to make you forget for 50 minutes that there's a recession out there. The treatments tend to include things like massages and aromatherapy.

Services offered for the event normally cost $100 to $250, Cholakian said.

They run the gamut from classic facials to laser hair removal, microdermabrasion, facial peels and body scrubs. Some are condensed or modified to fit within the 50-minute window.

But spa owners hope that their reduced prices will generate repeat business -- long after Spa Week is gone


Source

Because of the global financial crisis there are a lot of company who are affecting, especially the spa. The spa has a promotion which all treatment are discounted they offer it so that they can easily get the attention of the people.